Light It Magazine is Live!


Light It has gone live, the embargo has been lifted, and I can finally let the word out! For the past few months I’ve had to keep my trap shut about a really cool photography resource in the works. On top of keeping this secret I’d also been producing content to help in its creation. Well after months of hush hush article writing and illustrative photoshoots I’m happy to finally share the good news that is Light It magazine, and I’m proud to announce that I am the monthly author of the “Small Flash” lighting column. Here is a quick blurb fro the press release:

Light It: The How-To Magazine for Studio Lighting and Off-Camera Flash is the first digital photography lighting magazine made exclusively for the Apple iPad®. It features the industry’s top experts on photography lighting. The free debut issue boasts more than 50 pages of articles, lighting techniques, equipment overviews, and more. The digital-only format allows for stunning photographs, videos, and web links for a whole new reader experience.

The free debut issue of Light It features contributions from executive editor Scott Kelby, with features from editorial photographer Zack Arias; Help-Portrait founder Jeremy Cowart; and one of today’s most influential photographers Joe McNally. Regular contributors include Matt Kloskowski and Rafael “RC” Concepcion from TheNational Association of Photoshop Professionals (NAPP) and; sports, adventure, and editorial photographer Tom Bol; senior portrait photographer James Schmelzer; fashion photographer Frank Doorhof; wedding photographer and Guinness record holder Jason Groupp; commercial photographer Erik Valind; and Brad Moore.”

I am really honored to be involved with this new publication. The abilities, careers and achievements of the other contributing photographers are incredible. Whats even better, is personally knowing most them, I can honestly say they are some of the best shooters and teachers out there. That’s definitely great company to be in. It’s also a huge leap to put so much talent and production muscle into a magazine and then launch it solely on a new platform – the iPad. Digital is the direction our industry is going and its awesome to see Scott and the Kelby Media Group jumping in with both feet.  Its been a blast working with the editors and designers unbound by the printed page. They have pretty much given me a blank slate to share more photos, tips and techniques with you in exciting new ways.

If you don’t have an iPad or haven’t downloaded the first issue for free yet, you can check out my article above. For more info on the magazine and a glimpse at a few of the other articles check out the website here and the cool promo video below. Thanks for checking it out and I can’t wait to share next months issue with you!